{"id":23180,"date":"2022-10-25T11:23:57","date_gmt":"2022-10-25T09:23:57","guid":{"rendered":"https:\/\/www.n-advisory.com\/interview-mit-rbb-streit-zwischen-mars-konzern-und-supermaerkten\/"},"modified":"2025-11-25T10:21:47","modified_gmt":"2025-11-25T09:21:47","slug":"interview-mit-rbb-streit-zwischen-mars-konzern-und-supermaerkten","status":"publish","type":"post","link":"https:\/\/www.n-advisory.com\/en\/interview-mit-rbb-streit-zwischen-mars-konzern-und-supermaerkten\/","title":{"rendered":"Interview mit rbb: Streit zwischen Mars-Konzern und Superm\u00e4rkten"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"805\" src=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_457661855_Editorial_Use_Only-1024x805.jpeg\" alt=\"\" class=\"wp-image-23077\" srcset=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_457661855_Editorial_Use_Only-1024x805.jpeg 1024w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_457661855_Editorial_Use_Only-300x236.jpeg 300w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_457661855_Editorial_Use_Only-768x604.jpeg 768w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_457661855_Editorial_Use_Only-1536x1207.jpeg 1536w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_457661855_Editorial_Use_Only-2048x1610.jpeg 2048w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_457661855_Editorial_Use_Only-1568x1232.jpeg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">chocolate production of the Mars Inc.<\/figcaption><\/figure>\n\n\n\n<p>Die Lebensmittelbranche verfolgt derzeit mit Spannung den Konflikt zwischen Mars und den Supermarktketten Rewe und Edeka. Grund f\u00fcr den Streit sind die hohen Preise, die der US-Konzerns f\u00fcr seine Produkte fordert. Die Superm\u00e4rkte weigern sich, diese Preise zu akzeptieren. Deshalb hat Mars einen Lieferstopp verh\u00e4ngt.<\/p>\n\n\n\n<p>Im Interview mit rbb erl\u00e4utert NAG-Gesch\u00e4ftsf\u00fchrer Ren\u00e9 Schumann die Hintergr\u00fcnde und erkl\u00e4rt, mit welcher Strategie Mars am Verhandlungstisch agiert. Der Lieferstopp ist zwar finanziell einkalkuliert, f\u00fchrt aber zu Verlusten auf beiden Seiten. Nicht zuletzt schadet er auch dem Verbraucher, der aktuell seine gewohnten Produkte nicht mehr kaufen kann.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mars streitet derzeit mit Rewe und Edeka um die Preise f\u00fcr seine Produkte. Im Interview mit rbb hat Ren\u00e9 Schumann die aktuellen Hintergr\u00fcnde und Verhandlungsstrategien erl\u00e4utert.<\/p>\n","protected":false},"author":1,"featured_media":23078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604,587],"tags":[623,624,622],"medium":[727],"post-abteilung":[731],"thema":[741],"class_list":["post-23180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-en","category-insights-press","tag-lebensmittelbranche-en-3","tag-lieferstopp-en","tag-preisverhandlungen-en-3","medium-fernsehen","post-abteilung-vertrieb","thema-lebensmittelhandel","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview mit rbb: Streit zwischen Mars-Konzern und Superm\u00e4rkten - Negotiation Advisory Group GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.n-advisory.com\/en\/interview-mit-rbb-streit-zwischen-mars-konzern-und-supermaerkten\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview mit rbb: Streit zwischen Mars-Konzern und Superm\u00e4rkten - Negotiation Advisory Group GmbH\" \/>\n<meta property=\"og:description\" content=\"Mars streitet derzeit mit Rewe und Edeka um die Preise f\u00fcr seine Produkte. 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