{"id":23182,"date":"2022-10-12T14:11:36","date_gmt":"2022-10-12T12:11:36","guid":{"rendered":"https:\/\/www.n-advisory.com\/lieferstopp-bei-mars-rene-schumann-auf-tagesschau-de\/"},"modified":"2025-01-02T10:33:28","modified_gmt":"2025-01-02T09:33:28","slug":"lieferstopp-bei-mars-rene-schumann-auf-tagesschau-de","status":"publish","type":"post","link":"https:\/\/www.n-advisory.com\/en\/lieferstopp-bei-mars-rene-schumann-auf-tagesschau-de\/","title":{"rendered":"Lieferstopp bei Mars: Ren\u00e9 Schumann auf tagesschau.de"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_60056624-1024x684.jpeg\" alt=\"\" class=\"wp-image-23080\" srcset=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_60056624-1024x684.jpeg 1024w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_60056624-300x200.jpeg 300w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_60056624-768x513.jpeg 768w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_60056624-1536x1025.jpeg 1536w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_60056624-2048x1367.jpeg 2048w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/AdobeStock_60056624-1568x1047.jpeg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In vielen Superm\u00e4rkten sucht man aktuell vergeblich nach Produkten wie Snickers, Bounty, Miracoli oder Whiskas. Der Grund: Der Hersteller Mars stellt in den Jahresgespr\u00e4chen Preisfoderungen, die H\u00e4ndler wie Rewe und Edeka nicht akzeptieren wollen. Mars hat darauf mit einem Lieferstopp reagiert.<\/p>\n\n\n\n<p>Die Verhandlung zwischen Mars und den Superm\u00e4rkten ist ein spannendes Beispiel daf\u00fcr, wie wichtig die Gestaltung von Verhandlungsprozessen ist: Die H\u00e4ndler verhandeln derzeit mit nie gekannter H\u00e4rte. In der Folge knicken die meisten Hersteller ein. Bei Mars ist das anders: Durch die breite Produktpalette und die Bekanntheit seiner Marken ist der Hersteller ein Schl\u00fcssel-Lieferant. Diese Dominanz nutzt Mars in den Verhandlungen und setzt Lieferstopps bewusst als Druckmittel ein. Das ist f\u00fcr den Hersteller zwar kurzfristig mit Umsatzeinbu\u00dfen verbunden, verschafft ihm aber langfristig deutliche Achtungserfolge.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In vielen Supermarkt-Regalen fehlen derzeit Produkte von Mars. R\u00e9ne Schumann hat mit ARD-Redakteur Till B\u00fccker f\u00fcr tagesschau.de \u00fcber die Hintergr\u00fcnde gesprochen.<\/p>\n","protected":false},"author":1,"featured_media":23081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604,587],"tags":[623,624,622],"medium":[727],"post-abteilung":[731],"thema":[741],"class_list":["post-23182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-en","category-insights-press","tag-lebensmittelbranche-en-3","tag-lieferstopp-en","tag-preisverhandlungen-en-3","medium-fernsehen","post-abteilung-vertrieb","thema-lebensmittelhandel","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lieferstopp bei Mars: Ren\u00e9 Schumann auf tagesschau.de - Negotiation Advisory Group GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.n-advisory.com\/en\/lieferstopp-bei-mars-rene-schumann-auf-tagesschau-de\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lieferstopp bei Mars: Ren\u00e9 Schumann auf tagesschau.de - Negotiation Advisory Group GmbH\" \/>\n<meta property=\"og:description\" content=\"In vielen Supermarkt-Regalen fehlen derzeit Produkte von Mars. 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