{"id":23227,"date":"2021-11-18T10:30:30","date_gmt":"2021-11-18T09:30:30","guid":{"rendered":"https:\/\/www.n-advisory.com\/unternehmen-klagen-ueber-sap-preisdiktat\/"},"modified":"2025-01-02T10:33:42","modified_gmt":"2025-01-02T09:33:42","slug":"unternehmen-klagen-ueber-sap-preisdiktat","status":"publish","type":"post","link":"https:\/\/www.n-advisory.com\/en\/unternehmen-klagen-ueber-sap-preisdiktat\/","title":{"rendered":"Unternehmen klagen \u00fcber SAP-Preisdiktat"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2021\/11\/Negotiation-Advisory-Group-Unternehmen-klagen-ueber-SAP-Preisdiktat-scaled-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-20706\" srcset=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2021\/11\/Negotiation-Advisory-Group-Unternehmen-klagen-ueber-SAP-Preisdiktat-scaled-1-1024x683.jpeg 1024w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2021\/11\/Negotiation-Advisory-Group-Unternehmen-klagen-ueber-SAP-Preisdiktat-scaled-1-300x200.jpeg 300w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2021\/11\/Negotiation-Advisory-Group-Unternehmen-klagen-ueber-SAP-Preisdiktat-scaled-1-768x512.jpeg 768w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2021\/11\/Negotiation-Advisory-Group-Unternehmen-klagen-ueber-SAP-Preisdiktat-scaled-1-1536x1024.jpeg 1536w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2021\/11\/Negotiation-Advisory-Group-Unternehmen-klagen-ueber-SAP-Preisdiktat-scaled-1-2048x1366.jpeg 2048w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2021\/11\/Negotiation-Advisory-Group-Unternehmen-klagen-ueber-SAP-Preisdiktat-scaled-1-1568x1046.jpeg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201eWir haben noch nie so viele Anfragen von Unternehmen bekommen, ihnen bei Verhandlungen mit dem Vertrieb von SAP zur Seite zu stehen\u201c, sagt Ren\u00e9 Schumann, Gesch\u00e4ftsf\u00fchrer der Negotiation Advisory Group (NAG), die Unternehmen bei kritischen Verhandlungen unterst\u00fctzt. Seitdem Christian Klein alleiniger CEO von SAP ist, trete der Vertrieb von SAP viel forscher auf und setze seine Kunden massiv unter Druck, was bei diesen f\u00fcr gro\u00dfen Unmut sorgt. \u201eFinanzvorst\u00e4nde klagen, dass sie die Preise von SAP nicht mehr nachvollziehen k\u00f6nnen\u201c, berichtet Schumann. SAP verfolge das Ziel, weit \u00fcber die allgemeine Inflation hinausgehende Preissteigerungen am Markt durchzusetzen. Zus\u00e4tzlichen Druck \u00fcbt SAP durch kurz bemessene Fristen aus, innerhalb deren sich die Kunden f\u00fcr das Angebot entscheiden m\u00fcssen. Ansonsten k\u00f6nne es in Zukunft, so die unausgesprochene Drohung, noch teurer werden. \u201eMit Blick auf das Jahresende scheint der SAP-Vertrieb besonders motiviert, kurzfristig Abschl\u00fcsse realisieren zu wollen\u201c, so Schumann.<\/p>\n\n\n\n<p>SAP nutzt dazu seine quasimonopolistische Position im westeurop\u00e4ischen Raum mit einem Marktanteil von mehr als 80 Prozent. Der einzige relevante Konkurrent, der US-Anbieter Oracle, ist meist nur bei den hiesigen T\u00f6chtern amerikanischer Konzerne vertreten. Da SAP sein bisheriges ERP-System (Enterprise Ressource Planning) nicht weiterentwickelt, sondern schrittweise bis 2030 auslaufen l\u00e4sst und Updates und Wartung im Wesentlichen nur f\u00fcr das neue System S\/4 Hana anbietet, f\u00fchlen sich die Unternehmen technologisch zum Umstieg auf die neue Software gezwungen. Eine teure Operation, die einen Mittelst\u00e4ndler mit etwa 400 bis 500 Millionen Euro Umsatz allein f\u00fcr die Lizenzen und die Anpassung an ihr Unternehmen schnell einen hohen einstelligen Millionenbetrag kostet. Dazu fallen dann j\u00e4hrlich Kosten f\u00fcr die Wartung von zum Teil mehrere hunderttausend Euro an.<\/p>\n\n\n\n<p>Doch NAG kann dieses monopolistische Verhalten strategisch kontern. Da NAG-Experten das SAP-Vertriebssystem aus langj\u00e4hriger eigener Erfahrung kennen, wissen sie auch um dessen Schwachstellen: Inkonsistenzen in der Bepreisungslogik des SAP-Vertriebs \u2013 ein Ansatzpunkt f\u00fcr erfolgreiche Nachverhandlungen. So k\u00f6nnen die NAG-Verhandlungsexperten in der Regel zwischen 10 und 20 Prozent g\u00fcnstigere Konditionen f\u00fcr ihre Kunden durchsetzen. \u00c4hnlich zeigt sich auch bei Verhandlungen mit den Techkonzernen Microsoft, Salesforce, Meta Platforms (Facebook) oder Alphabet, dass Unternehmen diesen Monopolisten mit der richtigen Verhandlungsstrategie von NAG nicht hilflos ausgeliefert sind.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2023\/04\/PM-Negotiation-Advisory-Group-Unternehmen-klagen-ueber-SAP-Preisdiktat.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Pressemitteilung hier herunterladen<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mittelst\u00e4ndler, aber auch Gro\u00dfkonzerne erfahren derzeit ungewohnt viel Druck von Seiten des SAP-Vertriebs, kurzfristig auf die neue Unternehmenssoftware S\/4 Hana umzustellen. <\/p>\n","protected":false},"author":1,"featured_media":20707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604,587],"tags":[628,642,607],"medium":[],"post-abteilung":[729],"thema":[769,758],"class_list":["post-23227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-en","category-insights-press","tag-monopolisten-en-3","tag-sap-en","tag-verhandlungen-en-3","post-abteilung-einkauf","thema-branchen-insights","thema-tech","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unternehmen klagen \u00fcber SAP-Preisdiktat - Negotiation Advisory Group GmbH<\/title>\n<meta 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