{"id":25030,"date":"2024-04-30T09:49:33","date_gmt":"2024-04-30T07:49:33","guid":{"rendered":"https:\/\/www.n-advisory.com\/in-drei-stufen-zu-erfolgreichen-auktionen\/"},"modified":"2025-01-02T10:33:15","modified_gmt":"2025-01-02T09:33:15","slug":"in-drei-stufen-zu-erfolgreichen-auktionen","status":"publish","type":"post","link":"https:\/\/www.n-advisory.com\/en\/in-drei-stufen-zu-erfolgreichen-auktionen\/","title":{"rendered":"In drei Stufen zu erfolgreichen Auktionen"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2024\/04\/shutterstock_2288711373-1024x683.jpg\" alt=\"\" class=\"wp-image-24984\" srcset=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2024\/04\/shutterstock_2288711373-1024x683.jpg 1024w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2024\/04\/shutterstock_2288711373-300x200.jpg 300w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2024\/04\/shutterstock_2288711373-768x512.jpg 768w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2024\/04\/shutterstock_2288711373-1536x1024.jpg 1536w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2024\/04\/shutterstock_2288711373-2048x1365.jpg 2048w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2024\/04\/shutterstock_2288711373-1568x1045.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Als Anbieter sogenannter Gattungsware \u2013 standardisierte G\u00fcter, die von unterschiedlichen Herstellern angeboten werden \u2013 ist man auf dem Markt selten allein. \u00dcblicherweise laufen die Gesch\u00e4fte rund, Kundenbeziehungen sind oftmals etabliert und langlebig. Dennoch: Nichts ist in Stein gemei\u00dfelt. Und angesichts neuer Marktteilnehmer setzen Einkaufsabteilungen gerade bei Produkten, deren Preise leicht zu vergleichen sind, immer h\u00e4ufiger auf Auktionen. F\u00fcr manchen Vertrieb ist das eine v\u00f6llig neue Situation. Wie kann er damit umgehen?<\/p>\n\n\n\n<p>Ren\u00e9 Schumann zeigt in seinem Gastbeitrag, welche Handlungsoptionen der Vertrieb in diesem Fall hat und wie er Einfluss auf den Verlauf der Auktionen nehmen kann. Er empfiehlt dem Vertrieb ein Vorgehen in drei Stufen:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unterlaufen der Auktion. Wenn das nicht funktioniert:&nbsp;<\/li>\n\n\n\n<li>Einfluss auf die Auktionsregeln nehmen. Und wenn das auch nicht funktioniert, bleibt noch:&nbsp;<\/li>\n\n\n\n<li>Optimieren der eigenen Bieterstrategie&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Was diese drei Stufen genau bedeuten und wie sie zu erfolgreichen Abschl\u00fcssen in Auktionen f\u00fchren, erl\u00e4utert Ren\u00e9 Schumann im Online-Beitrag des Fachmagazins MaschinenMarkt.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Das Thema ist auch f\u00fcr Ihr Gesch\u00e4ft interessant? Dann lesen Sie jetzt den kompletten Beitrag von Ren\u00e9 Schumann:\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.maschinenmarkt.vogel.de\/herausforderungen-vertrieb-auktionen-einfluss-strategien-a-149d1aa4c112e2716b74639d1dc33629\/?cmp=beleg-mail&amp;pt=6630924b7e600\" target=\"_blank\" rel=\"noreferrer noopener\">Artikel lesen<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In einem aktuellen Gastbetrag f\u00fcr das Fachmagazin MaschinenMarkt zeigt Ren\u00e9 Schumann, wie der Vertrieb auch in unerwartet anberaumten Auktionen Erfolge erzielen kann. Er empfiehlt eine Drei-Stufen-Strategie. <\/p>\n","protected":false},"author":27,"featured_media":24985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604,587],"tags":[607,718,719],"medium":[720],"post-abteilung":[730],"thema":[766],"class_list":["post-25030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-en","category-insights-press","tag-verhandlungen-en-3","tag-vorstaende-en","tag-wirtschaft-en","medium-veroeffentlichung","post-abteilung-gf","thema-vorstand","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In drei Stufen zu erfolgreichen Auktionen -<\/title>\n<meta name=\"description\" content=\"In einem Gastbeitrag mit dem Fachmagazin MaschinenMarkt erkl\u00e4rt Ren\u00e9 Schumann, wie der Vertrieb Auktionen mit 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