{"id":25443,"date":"2024-12-19T13:41:31","date_gmt":"2024-12-19T12:41:31","guid":{"rendered":"https:\/\/www.n-advisory.com\/so-entstehen-sonderangebote-im-lebensmitteleinzelhandel\/"},"modified":"2025-01-17T11:49:48","modified_gmt":"2025-01-17T10:49:48","slug":"so-entstehen-sonderangebote-im-lebensmitteleinzelhandel","status":"publish","type":"post","link":"https:\/\/www.n-advisory.com\/en\/so-entstehen-sonderangebote-im-lebensmitteleinzelhandel\/","title":{"rendered":"So entstehen Sonderangebote im Lebensmitteleinzelhandel\u00a0"},"content":{"rendered":"\n
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Im Interview mit der Sendung SWR MARKTCHECK berichtet Rene Schumann, dass zwischen Herstellern und Lebensmitteleinzelhandel immer intensive die Verhandlungen gef\u00fchrt werden. Insbesondere, wenn es um Sonderangebote geht, wird hart gerungen.   <\/em> <\/p>\n\n\n\n

Angesichts der Preissteigerungen bei Lebensmitteln sind Verbraucher froh um jedes Sonderangebot, dass sie entdecken. Doch wie kommen sie zustande? Im SWR MARKTCHECK vom 17. Dezember 2025 erl\u00e4utert Rene Schumann wie die Gespr\u00e4che zwischen Lebensmittelherstellern und Lebensmitteleinzelhandel verlaufen.   <\/p>\n\n\n\n

Nach seiner Erfahrung werden diese Verhandlungen immer h\u00e4rter. Die Hersteller beteiligen sich zwar an den Rabatten und zahlen Werbekostenzusch\u00fcsse, doch sie werden restriktiver. Auch, weil die Marken und Produkte durch zu viele Rabatte ihren Wert verlieren k\u00f6nnen.   <\/p>\n\n\n\n

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Sehen Sie hier die Folge des SWR MARKTCHECK<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Im Interview mit der Sendung SWR MARKTCHECK berichtet Rene Schumann, dass zwischen Herstellern und Lebensmitteleinzelhandel immer intensive die Verhandlungen gef\u00fchrt werden. Insbesondere, wenn es um Sonderangebote geht, wird hart gerungen.     Angesichts der Preissteigerungen bei Lebensmitteln sind Verbraucher froh um jedes Sonderangebot, dass sie entdecken. Doch wie kommen sie zustande? Im SWR MARKTCHECK vom 17. Dezember… Continue reading So entstehen Sonderangebote im Lebensmitteleinzelhandel\u00a0<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":25438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604,587],"tags":[623,622,797,607],"medium":[720],"post-abteilung":[730,732],"thema":[769,741,753],"class_list":["post-25443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-en","category-insights-press","tag-lebensmittelbranche-en-3","tag-preisverhandlungen-en-3","tag-rene-schumann-en","tag-verhandlungen-en-3","medium-veroeffentlichung","post-abteilung-gf","post-abteilung-spezielle-verhandlungen","thema-branchen-insights","thema-lebensmittelhandel","thema-verhandlungsfuehrung","entry"],"acf":[],"yoast_head":"\nSo entstehen Sonderangebote im Lebensmitteleinzelhandel\u00a0 -<\/title>\n<meta name=\"description\" content=\"m 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