{"id":25471,"date":"2025-01-21T15:00:44","date_gmt":"2025-01-21T14:00:44","guid":{"rendered":"https:\/\/www.n-advisory.com\/?p=25471"},"modified":"2025-01-21T15:00:44","modified_gmt":"2025-01-21T14:00:44","slug":"wie-sie-mit-ki-die-produktprofitabilitaet-steigern","status":"publish","type":"post","link":"https:\/\/www.n-advisory.com\/en\/wie-sie-mit-ki-die-produktprofitabilitaet-steigern\/","title":{"rendered":"Wie Sie mit KI die Produktprofitabilit\u00e4t steigern\u00a0"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Anhand eines Beispiels aus der Praxis zeigt Katharina Weber in einem Gastbeitrag im Magazin Werben & Verkaufen (W&V), wie sich mit Hilfe von K\u00fcnstlicher Intelligenz und Data Science die Margen im Vertrieb erh\u00f6hen lassen.    <\/p>\n\n\n\n

Mit einem gro\u00dfen Produktportfolio stehen H\u00e4ndler heute vor vielf\u00e4ltigen Herausforderungen, die sich auch auf die Preisgestaltung auswirken: Da sind Kunden, die mit wenigen Mausklicks Preise vergleichen und eben Wettbewerber, die immer wieder an der Preisschraube drehen. Hinzu kommen durch weltweite Krisen bedingte Unsicherheiten in den Lieferketten, die sich schnell auf die Einkaufspreise auswirken.  <\/p>\n\n\n\n

All dies muss in den Verkaufspreisen abgebildet werden. Und da sich die Rahmenbedingungen schneller denn je \u00e4ndern, sollte die Preisgestaltung idealerweise flexibel bleiben. Dies gilt im Besonderen im Versandhandel mit seinem zumeist breit gef\u00e4cherten Warenangebot und zahlreichen Rabattaktionen.  <\/p>\n\n\n\n

In ihrem Gastbeitrag in W&V erl\u00e4utert Katharina Weber, wie der Vertrieb heute KI- und Data-Science-gest\u00fctzte Methoden nutzen kann, um diese Flexibilit\u00e4t in der Preisgestaltung zu erreichen. Fest steht: Die Zeiten einfacher prozentualer Preisaufschl\u00e4ge sind vorbei.  <\/p>\n\n\n\n

Beispielhalt zeigt Katharina, wie NAG f\u00fcr ein Versandhausunternehmen mit Unterst\u00fctzung von K\u00fcnstlicher Intelligenz, Machine Learning und Data Science zun\u00e4chst die eigene Situation analysierte und anschlie\u00dfend eine dynamische Preisgestaltung etablierte. Diese optimiert die Vertriebspreise \u2013 in Abh\u00e4ngigkeit von Kostenschwankungen auf der Beschaffungsseite, von saisonalen Schwankungen oder auch als Reaktion auf die Preise von Wettbewerbern. Letztlich konnte die Produktprofitabilit\u00e4t um mehr als zehn Prozent steigern. <\/p>\n\n\n\n

Das klingt interessant? Dann lesen Sie jetzt den kompletten Artikel von Katharina Weber, der erstmals am 16. Dezember 2024 in W&V Online erschien:  <\/p>\n\n\n\n

\n
Jetzt Gastbeitrag lesen<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Anhand eines Beispiels aus der Praxis zeigt Katharina Weber in einem Gastbeitrag im Magazin Werben & Verkaufen (W&V), wie sich mit Hilfe von K\u00fcnstlicher Intelligenz und Data Science die Margen im Vertrieb erh\u00f6hen lassen.     Mit einem gro\u00dfen Produktportfolio stehen H\u00e4ndler heute vor vielf\u00e4ltigen Herausforderungen, die sich auch auf die Preisgestaltung auswirken: Da sind Kunden, die… Continue reading Wie Sie mit KI die Produktprofitabilit\u00e4t steigern\u00a0<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":25478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604,587],"tags":[711,646,804,713,847,848,849,889,607,630,890],"medium":[720],"post-abteilung":[730,731],"thema":[768,769,749],"class_list":["post-25471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-en","category-insights-press","tag-data-science-en-3","tag-expertentipps-en-3","tag-katharina-weber-en","tag-ki-en","tag-kuenstliche-intelligenz-en","tag-marge-en","tag-online-handel-en","tag-produktprofitabilitaet-en","tag-verhandlungen-en-3","tag-vertrieb-en-3","tag-vertriebspreise-en","medium-veroeffentlichung","post-abteilung-gf","post-abteilung-vertrieb","thema-best-practice","thema-branchen-insights","thema-data-science","entry"],"acf":[],"yoast_head":"\nWie Sie mit KI die 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