{"id":25566,"date":"2025-02-20T16:21:05","date_gmt":"2025-02-20T15:21:05","guid":{"rendered":"https:\/\/www.n-advisory.com\/?p=25566"},"modified":"2025-02-20T16:21:05","modified_gmt":"2025-02-20T15:21:05","slug":"warum-starke-marken-wichtig-fuer-den-einzelhandel-sind","status":"publish","type":"post","link":"https:\/\/www.n-advisory.com\/en\/warum-starke-marken-wichtig-fuer-den-einzelhandel-sind\/","title":{"rendered":"Warum starke Marken wichtig f\u00fcr den Einzelhandel sind\u00a0\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"550\" src=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-141419.jpg\" alt=\"\" class=\"wp-image-25559\" srcset=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-141419.jpg 988w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-141419-300x167.jpg 300w, https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-141419-768x428.jpg 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Katharina Weber erkl\u00e4rt in der Sendung mex vom Hessischen Rundfunk, warum uns bestimmte Marken besonders ansprechen und welche Bedeutung sie f\u00fcr den Handel haben.&nbsp;<\/p>\n\n\n\n<p>Manche Marken haben f\u00fcr uns eine besondere Strahlkraft. Wer wei\u00df zum Beispiel nicht, was die lila Kuh verspricht? Oder der einzig wahre schokoladig-nussige Brotaufstrich? Katharina Weber erkl\u00e4rt in der Sendung, wie diese Marken \u00fcber Jahrzehnte aufgebaut wurden, so dass sie aus unserem t\u00e4glichen Leben nicht wegzudenken sind.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sie zeigt au\u00dferdem, warum sie auch in Zeiten steigender Preise f\u00fcr den Verbraucher anziehend und f\u00fcr den Handel relevant bleiben.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Das klingt interessant? Dann sehen Sie sich jetzt den kompletten Beitrag aus dem HR-Magazin mex mit Katharina Weber in der ARD-Mediathek an:&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ardmediathek.de\/video\/mex\/markt-gesetze-welche-marken-im-supermarkt-am-erfolgreichsten-sind\/hr\/NjVjZWI4YjktZmEzZS00YzhiLThmOTQtZWJiMzFmMjk2YzYz\" target=\"_blank\" rel=\"noreferrer noopener\">Jetzt Beitrag ansehen!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Katharina Weber erkl\u00e4rt in der Sendung mex vom Hessischen Rundfunk, warum uns bestimmte Marken besonders ansprechen und welche Bedeutung sie f\u00fcr den Handel haben.&nbsp; Manche Marken haben f\u00fcr uns eine besondere Strahlkraft. Wer wei\u00df zum Beispiel nicht, was die lila Kuh verspricht? Oder der einzig wahre schokoladig-nussige Brotaufstrich? Katharina Weber erkl\u00e4rt in der Sendung, wie&hellip; <a class=\"more-link\" href=\"https:\/\/www.n-advisory.com\/en\/warum-starke-marken-wichtig-fuer-den-einzelhandel-sind\/\">Continue reading <span class=\"screen-reader-text\">Warum starke Marken wichtig f\u00fcr den Einzelhandel sind\u00a0\u00a0<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":25565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604,587],"tags":[911,631,912,913,804,623,622,607],"medium":[727],"post-abteilung":[729,730],"thema":[769,741,753],"class_list":["post-25566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-en","category-insights-press","tag-a-marken-en","tag-einkauf-en-3","tag-hessischer-rundfunk-en","tag-hr-en","tag-katharina-weber-en","tag-lebensmittelbranche-en-3","tag-preisverhandlungen-en-3","tag-verhandlungen-en-3","medium-fernsehen","post-abteilung-einkauf","post-abteilung-gf","thema-branchen-insights","thema-lebensmittelhandel","thema-verhandlungsfuehrung","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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