{"id":25742,"date":"2025-05-09T09:34:34","date_gmt":"2025-05-09T07:34:34","guid":{"rendered":"https:\/\/www.n-advisory.com\/?p=25742"},"modified":"2025-05-09T09:34:34","modified_gmt":"2025-05-09T07:34:34","slug":"kreativitaet-und-kostensenkung-sind-kein-gegensatz","status":"publish","type":"post","link":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/","title":{"rendered":"Kreativit\u00e4t und Kostensenkung sind kein Gegensatz"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

In einer Krise am Marketing zu sparen, sei nicht klug, hei\u00dft es in der Konsumg\u00fcterbranche oft. Wie Unternehmen Kreativit\u00e4t und Einsparungen clever unter einen Hut bringen, zeigt Yurda Burghardt in ihrem Gastbeitrag in den WLL.news.<\/p>\n\n\n\n

Marketeers m\u00f6chten \u00fcber die Beauftragung ihrer kreativen Dienstleistungen selbst entscheiden und begr\u00fcnden es meist damit, dass es um Emotionen und Kreativit\u00e4t in der Konsumentenansprache geht. Ein Feld, in dem der auf Zahlen fokussierte Einkauf eher nicht bewandert ist. So bleibt das Marketing meist eine “Heilige Kuh\u201d im Unternehmen. <\/p>\n\n\n\n

Die Eink\u00e4ufer*innen mit ihrem Blick auf Kosten- und kaufm\u00e4nnische Optimierungen au\u00dfen vor zu lassen, um Leistung und Preis vergleichbar zu machen, schadet dem Unternehmen jedoch. Yurda Burghard erl\u00e4utert in ihrem Gastbeitrag, dass nachhaltige Kostenoptimierungen auch im Marketing m\u00f6glich sind. Und zwar letztlich, ohne die Kreativit\u00e4t und Leistung zu beeintr\u00e4chtigen.    <\/p>\n\n\n\n

Lesen Sie sich jetzt den gesamten Artikel in den WLL.news:<\/p>\n\n\n\n

\n
Beitrag herunterladen<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

Quelle: WLLnews, Ausgabe April  2025, www.wll.news<\/a> <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In einer Krise am Marketing zu sparen, sei nicht klug, hei\u00dft es in der Konsumg\u00fcterbranche oft. Wie Unternehmen Kreativit\u00e4t und Einsparungen clever unter einen Hut bringen, zeigt Yurda Burghardt in ihrem Gastbeitrag in den WLL.news. Marketeers m\u00f6chten \u00fcber die Beauftragung ihrer kreativen Dienstleistungen selbst entscheiden und begr\u00fcnden es meist damit, dass es um Emotionen und… Continue reading Kreativit\u00e4t und Kostensenkung sind kein Gegensatz<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":25746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604,587],"tags":[948,631,646,949,950,951,628,607,929,704,952,953,827],"medium":[720],"post-abteilung":[730,732],"thema":[753,766],"class_list":["post-25742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-en","category-insights-press","tag-cebra-en","tag-einkauf-en-3","tag-expertentipps-en-3","tag-konsumgueter-marketing-en","tag-marketing-en","tag-marketing-budget-en","tag-monopolisten-en-3","tag-verhandlungen-en-3","tag-verhandlungsfehler-en","tag-verhandlungsfuehrung-en-3","tag-wll-news-en","tag-wllnews-en","tag-yurda-burghardt-2-en","medium-veroeffentlichung","post-abteilung-gf","post-abteilung-spezielle-verhandlungen","thema-verhandlungsfuehrung","thema-vorstand","entry"],"acf":[],"yoast_head":"\nKreativit\u00e4t und Kostensenkung sind kein Gegensatz -<\/title>\n<meta name=\"description\" content=\"In ihrem Gastbeitrag in den WLL.news zeigt Yurda Burghardt, warum und wie Marketing und Einkauf zusammenarbeiten sollten. \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kreativit\u00e4t und Kostensenkung sind kein Gegensatz -\" \/>\n<meta property=\"og:description\" content=\"In ihrem Gastbeitrag in den WLL.news zeigt Yurda Burghardt, warum und wie Marketing und Einkauf zusammenarbeiten sollten. \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/\" \/>\n<meta property=\"og:site_name\" content=\"Negotiation Advisory Group GmbH\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-09T07:34:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/05\/Blog-Beitrag-WLLnews-shutterstock_2563001641-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/\"},\"author\":{\"name\":\"Marie Smith\",\"@id\":\"https:\/\/www.n-advisory.com\/en\/#\/schema\/person\/6c4217ff3e415fc0413b50a047b853e3\"},\"headline\":\"Kreativit\u00e4t und Kostensenkung sind kein Gegensatz\",\"datePublished\":\"2025-05-09T07:34:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\/\/www.n-advisory.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/05\/Blog-Beitrag-WLLnews-shutterstock_2563001641-scaled.jpg\",\"keywords\":[\"Cebra\",\"Einkauf\",\"Expertentipps\",\"Konsumg\u00fcter-Marketing\",\"Marketing\",\"Marketing-Budget\",\"Monopolisten\",\"Verhandlungen\",\"Verhandlungsfehler\",\"Verhandlungsf\u00fchrung\",\"WLL.news\",\"WLLnews\",\"Yurda Burghardt\"],\"articleSection\":[\"Alle\",\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/\",\"url\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/\",\"name\":\"Kreativit\u00e4t und Kostensenkung sind kein Gegensatz -\",\"isPartOf\":{\"@id\":\"https:\/\/www.n-advisory.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/05\/Blog-Beitrag-WLLnews-shutterstock_2563001641-scaled.jpg\",\"datePublished\":\"2025-05-09T07:34:34+00:00\",\"description\":\"In ihrem Gastbeitrag in den WLL.news zeigt Yurda Burghardt, warum und wie Marketing und Einkauf zusammenarbeiten sollten. \u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#primaryimage\",\"url\":\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/05\/Blog-Beitrag-WLLnews-shutterstock_2563001641-scaled.jpg\",\"contentUrl\":\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/05\/Blog-Beitrag-WLLnews-shutterstock_2563001641-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.n-advisory.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kreativit\u00e4t und Kostensenkung sind kein Gegensatz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.n-advisory.com\/en\/#website\",\"url\":\"https:\/\/www.n-advisory.com\/en\/\",\"name\":\"Negotiation Advisory Group GmbH\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.n-advisory.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.n-advisory.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.n-advisory.com\/en\/#organization\",\"name\":\"Negotiation Advisory Group GmbH\",\"url\":\"https:\/\/www.n-advisory.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.n-advisory.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2022\/12\/Logo-ohne-Claim-\u2013-Google-My-Business-scaled-1.jpg\",\"contentUrl\":\"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2022\/12\/Logo-ohne-Claim-\u2013-Google-My-Business-scaled-1.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"Negotiation Advisory Group GmbH\"},\"image\":{\"@id\":\"https:\/\/www.n-advisory.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.n-advisory.com\/en\/#\/schema\/person\/6c4217ff3e415fc0413b50a047b853e3\",\"name\":\"Marie Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.n-advisory.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/28700f67138501ebe2be8973a177c72352c6228c9c4c24f4c5fee5e3b9f903e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/28700f67138501ebe2be8973a177c72352c6228c9c4c24f4c5fee5e3b9f903e2?s=96&d=mm&r=g\",\"caption\":\"Marie Smith\"},\"url\":\"https:\/\/www.n-advisory.com\/en\/author\/bestfall\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kreativit\u00e4t und Kostensenkung sind kein Gegensatz -","description":"In ihrem Gastbeitrag in den WLL.news zeigt Yurda Burghardt, warum und wie Marketing und Einkauf zusammenarbeiten sollten. \u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/","og_locale":"en_US","og_type":"article","og_title":"Kreativit\u00e4t und Kostensenkung sind kein Gegensatz -","og_description":"In ihrem Gastbeitrag in den WLL.news zeigt Yurda Burghardt, warum und wie Marketing und Einkauf zusammenarbeiten sollten. \u00a0","og_url":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/","og_site_name":"Negotiation Advisory Group GmbH","article_published_time":"2025-05-09T07:34:34+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/05\/Blog-Beitrag-WLLnews-shutterstock_2563001641-scaled.jpg","type":"image\/jpeg"}],"author":"Marie Smith","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marie Smith","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#article","isPartOf":{"@id":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/"},"author":{"name":"Marie Smith","@id":"https:\/\/www.n-advisory.com\/en\/#\/schema\/person\/6c4217ff3e415fc0413b50a047b853e3"},"headline":"Kreativit\u00e4t und Kostensenkung sind kein Gegensatz","datePublished":"2025-05-09T07:34:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/"},"wordCount":180,"publisher":{"@id":"https:\/\/www.n-advisory.com\/en\/#organization"},"image":{"@id":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/05\/Blog-Beitrag-WLLnews-shutterstock_2563001641-scaled.jpg","keywords":["Cebra","Einkauf","Expertentipps","Konsumg\u00fcter-Marketing","Marketing","Marketing-Budget","Monopolisten","Verhandlungen","Verhandlungsfehler","Verhandlungsf\u00fchrung","WLL.news","WLLnews","Yurda Burghardt"],"articleSection":["Alle","Press"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/","url":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/","name":"Kreativit\u00e4t und Kostensenkung sind kein Gegensatz -","isPartOf":{"@id":"https:\/\/www.n-advisory.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#primaryimage"},"image":{"@id":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/05\/Blog-Beitrag-WLLnews-shutterstock_2563001641-scaled.jpg","datePublished":"2025-05-09T07:34:34+00:00","description":"In ihrem Gastbeitrag in den WLL.news zeigt Yurda Burghardt, warum und wie Marketing und Einkauf zusammenarbeiten sollten. \u00a0","breadcrumb":{"@id":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#primaryimage","url":"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/05\/Blog-Beitrag-WLLnews-shutterstock_2563001641-scaled.jpg","contentUrl":"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2025\/05\/Blog-Beitrag-WLLnews-shutterstock_2563001641-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.n-advisory.com\/en\/kreativitaet-und-kostensenkung-sind-kein-gegensatz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.n-advisory.com\/en\/"},{"@type":"ListItem","position":2,"name":"Kreativit\u00e4t und Kostensenkung sind kein Gegensatz"}]},{"@type":"WebSite","@id":"https:\/\/www.n-advisory.com\/en\/#website","url":"https:\/\/www.n-advisory.com\/en\/","name":"Negotiation Advisory Group GmbH","description":"","publisher":{"@id":"https:\/\/www.n-advisory.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.n-advisory.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.n-advisory.com\/en\/#organization","name":"Negotiation Advisory Group GmbH","url":"https:\/\/www.n-advisory.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.n-advisory.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2022\/12\/Logo-ohne-Claim-\u2013-Google-My-Business-scaled-1.jpg","contentUrl":"https:\/\/www.n-advisory.com\/wp-content\/uploads\/2022\/12\/Logo-ohne-Claim-\u2013-Google-My-Business-scaled-1.jpg","width":2560,"height":2560,"caption":"Negotiation Advisory Group GmbH"},"image":{"@id":"https:\/\/www.n-advisory.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.n-advisory.com\/en\/#\/schema\/person\/6c4217ff3e415fc0413b50a047b853e3","name":"Marie Smith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.n-advisory.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/28700f67138501ebe2be8973a177c72352c6228c9c4c24f4c5fee5e3b9f903e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/28700f67138501ebe2be8973a177c72352c6228c9c4c24f4c5fee5e3b9f903e2?s=96&d=mm&r=g","caption":"Marie Smith"},"url":"https:\/\/www.n-advisory.com\/en\/author\/bestfall\/"}]}},"_links":{"self":[{"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/posts\/25742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/comments?post=25742"}],"version-history":[{"count":2,"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/posts\/25742\/revisions"}],"predecessor-version":[{"id":25748,"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/posts\/25742\/revisions\/25748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/media\/25746"}],"wp:attachment":[{"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/media?parent=25742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/categories?post=25742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/tags?post=25742"},{"taxonomy":"medium","embeddable":true,"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/medium?post=25742"},{"taxonomy":"post-abteilung","embeddable":true,"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/post-abteilung?post=25742"},{"taxonomy":"thema","embeddable":true,"href":"https:\/\/www.n-advisory.com\/en\/wp-json\/wp\/v2\/thema?post=25742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}