Strategic Negotiations

You will learn how to successfully lead complex negotiations – both strategically and tactically. As a senior specialist and dealmaker, you will be trained to set up and lead negotiations and proactively influence key stakeholders.

Next date

Upon request




Managers and specialists from Sales, Purchasing, HR, Legal, who plan and conduct negotiations strategically.

  1. Defining negotiation strategies
  2. Agenda Setting
  3. Implementing and controlling the negotiation process
  4. Dealing with powerful partners
  5. Analysis of the negotiation partner
  6. Application into practice

What can participants take away from the workshop? 

  • Preparation: How do I prepare for the negotiation? Which goals, strategies and tactics lead to success? 
  • Mindset: How do I deal with fear and other emotions in a controlled manner? How do I create a “play to winmindset?
  • Communication: How do I manage internal communication in order to conduct my negotiation successfully? 


  • 2 days (oder: 3 x 3 online sessions)
  • Frankfurt

2.400 EUR per participant

  • 09-10.04.2024, Düsseldorf (German)
  • 18-19.06.2024, Frankfurt am Main (German)
  • 08.-09.10.2024, Düsseldorf (German)
  • 26-27.11.2024, Frankfurt am Main (German)


Andreas Stapelmann 

Andreas Stapelmann has more than 25 years of experience in the management of national and international purchasing departments. The trained travel agent began his career in purchasing airline capacities and later switched to the automotive industry. Among other things, he was responsible for the global purchasing of services at a leading automotive supplier with a purchasing volume of around 200 million euros. Andreas Stapelmann discovered his passion for negotiation at an early stage and continuously professionalized it through active negotiation management and various further training courses. He is a certified Chief Negotiation Officer and has completed further training at the University of St. Gallen to become a Certified Global Negotiator. Andreas Stapelmann regularly shares his expertise in practical training sessions. He has headed the Negotiation Office of a large management consultancy for almost seven years.

In the NAG workshop, the negotiation expert explains how you can successfully conduct complex negotiations both strategically and tactically.

Negotiators should always negotiate to achieve the goals they have set. Play to Win – Let go of the fear that you might lose something. Successful negotiation is not a matter of luck, but requires good preparation, the right mindset and expertise.

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