NAG Webcast: Negotiating Successfully with Tech Giants

Negotiations with major software providers such as SAP, Microsoft, or Salesforce are among the most strategically important issues for your company. At the same time, many companies often feel powerless in these situations. In our free webcast on 27 August 2026, Julia Friedl and Alperen Can will show you how to take control of these complex negotiations and significantly strengthen your negotiating power.

Tech giants present particular challenges. Their offerings are complex and difficult to compare, and their dominant market position often gives them superior negotiating power. At the same time, major contract negotiations take place only every few years, while these providers conduct similar negotiations on a regular basis. Companies that approach these negotiations strategically can secure significant advantages. Those that do not risk missing out on opportunities worth millions and entering into framework agreements on the providers’ terms.

In the webcast, Julia Friedl (Partner) and Alperen Can (Head of Bilateral Negotiations and Expert in Tech Negotiations) will also explain the key game changer that enables companies to significantly strengthen their negotiating power when dealing with tech giants. You will gain practical insights from real negotiations, discover the fundamental principles of successful strategies, and learn specific methods for achieving strong results.

You can expect insights into:

• Typical challenges when negotiating with major software providers
• Strategies for leveraging negotiating power effectively
• Practical examples, tools, and the game changer for successful negotiations

NAG Webcast: Negotiating Successfully with Tech Giants

📅 27 August 2026, from 1:00 to 2:00 p.m. via Microsoft Teams

Interested? Register now: https://n-advisory.zoholandingpage.eu/Tech-NAG